NOVARYD
NOVARYD
E Rickshaw Startup
At Novaryd, an e-rickshaw startup using advertising to cut costs for riders, I led product branding and digital marketing, shaping the brand identity, tone, and guidelines. I designed brand templates, UI for the app and marketing, and managed campaigns, calendars, and SEO, creating a cohesive, engaging presence that connected the brand to riders and users.
YOURBOOKTEAM
YOURBOOKTEAM
Publishing Company
(Tools: Adobe Creative Suite, Canva, GenAI)
As a Graphic Designer, I worked closely with the client’s marketing team and branding lead through multiple iterations, refining designs and incorporating feedback to align with the overall vision. I created illustrations for the book’s interior, ensuring each piece enhanced the storytelling and maintained a consistent style. In addition, I designed website mocks, iconography, and other digital assets, helping translate the book’s visual identity into an online presence. By balancing creativity with client collaboration, I contributed to a cohesive, engaging, and professional brand experience across both print and digital platforms.
COVER ITERATIONS
BOOK INTERIOR ILLUSTRATIONS
MOCKS & ICONS
INSTACART- LOTERIA GAME (CONTRACT)
INSTACART- LOTERIA GAME(CONTRACT)
Graphic Design of Tables & Cards
As the designer for the Intacart Lotería game, I was responsible for creating the cards, tables, and overall UI, blending the traditional charm of Lotería with a modern, playful twist. I designed each card and game element to be visually engaging while maintaining clarity and usability for players. My role also involved iterating on designs, ensuring a cohesive style across the digital interface and gameplay components, and translating a classic game into an accessible, fun, and contemporary experience for a modern audience.
LOTERIA CARDS
LOTERIA TABLES
NETFLIX- STRANGER THINGS(CONTRACT)
NETFLIX- STRANGER THINGS (CONTRACT)
INTERACTIVE INSTALLATION
As an Experience Designer, I designed the UI layout of the main red box installation, the interactive carpet interface, and produced high-quality renders and simulations to visualize the full set-up. Every element was developed in alignment with Netflix’s brand guidelines, pipelines, and production standards, ensuring precision and consistency across execution. The installation engaged a footfall of 1,000+, translating digital interaction into a seamless physical experience.
