All posts by : Bhaavya Mathur

Welcome to MythX, where ancient Indian myths are reborn through animation, editing, and a little help from AI — all crafted by me, a curious animator blending tradition with tech.

Each short is a tale my grandmom (or someone just like her) could’ve told you before bed — only now she’s got a whole animated universe to play with.

So grab your chai, log in, and let the gods, demons, and sassy sages entertain you like only desi mythology can.

At Novaryd, an e-rickshaw startup using advertising to cut costs for riders, I led product branding and digital marketing, shaping the brand identity, tone, and guidelines. I designed brand templates, UI for the app and marketing, and managed campaigns, calendars, and SEO, creating a cohesive, engaging presence that connected the brand to riders and users.

As a Graphic Designer, I worked closely with the client’s marketing team and branding lead through multiple iterations, refining designs and incorporating feedback to align with the overall vision. I created illustrations for the book’s interior, ensuring each piece enhanced the storytelling and maintained a consistent style. In addition, I designed website mocks, iconography, and other digital assets, helping translate the book’s visual identity into an online presence. By balancing creativity with client collaboration, I contributed to a cohesive, engaging, and professional brand experience across both print and digital platforms.

As the designer for the Intacart Lotería game, I was responsible for creating the cards, tables, and overall UI, blending the traditional charm of Lotería with a modern, playful twist. I designed each card and game element to be visually engaging while maintaining clarity and usability for players. My role also involved iterating on designs, ensuring a cohesive style across the digital interface and gameplay components, and translating a classic game into an accessible, fun, and contemporary experience for a modern audience.

As an Experience Designer, I designed the UI layout of the main red box installation, the interactive carpet interface, and produced high-quality renders and simulations to visualize the full set-up. Every element was developed in alignment with Netflix’s brand guidelines, pipelines, and production standards, ensuring precision and consistency across execution. The installation engaged a footfall of 1,000+, translating digital interaction into a seamless physical experience.

Welcome to MythX, where ancient Indian myths are reborn through animation, editing, and a little help from AI — all crafted by me, a curious animator blending tradition with tech.

Each short is a tale my grandmom (or someone just like her) could’ve told you before bed — only now she’s got a whole animated universe to play with.

So grab your chai, log in, and let the gods, demons, and sassy sages entertain you like only desi mythology can.